This article was updated on November 27, 2024 In this article, we will refer to someone interviewed as Talent. We use the term in the industry, whether it’s a CEO or a professional actor. What is a Video Testimonial? A video testimonial is a powerful marketing tool...
The Future of SEO Involves Video Marketing This article was updated on 5/19/2025 If you’re not building a video SEO strategy into your digital marketing efforts, you’re already behind. Search engine optimization has evolved. It’s no longer just about blog posts,...
Every video production starts with a plan; we call this the pre-production and camera placement process. This article was updated on 12/17/2024. Based on the goals of the project and the target audience, our production team formulates a plan of action. The necessity...
Picking up a camera and hitting the shutter is easy, but knowing how to frame a shot is another skill altogether. You might have heard the expression that a person has a "photographers eye.". Like all artistic endeavors, very few are naturally gifted, while a majority...
Explainer Videos Boost Visibility and Conversions As more people turn to video for their information, the explainer video has secured its place among essential marketing tools. The rise of video content is evident in the number of businesses incorporating it into...
Drone Video Services Are Easy to Access—Getting It Right Is Not Drone video services have changed the game—what once took cranes, helicopters, and Hollywood budgets is now within reach for nearly any brand. But while drone access is easy, mastery isn’t. Getting truly...
What comes after your video is finished? You’ve spent the time finding the right production company to produce your marketing video. Your team, in partnership with the production company, created a great script. The shoot has come and gone; final edits are in, and now...
Have you had trouble capturing good audio for video production? There are many moving parts to just about any production, even a simple interview. I was reminded of this when my friend Kirsten, who works close by, asked: “We are shooting our testimonials and internal...
This article was updated on January 10, 2026. What Are Motion Graphics, and How Are They Different from 3D Animation? We’ve always been drawn to things that move—videos, animations, anything with energy. That pull is what makes these dynamic visuals such a powerful...
Creative Brand Storytelling Video: Speaking In Your Brand Voice This article was updated on 11/17/2024 What is Brand Storytelling? Brand storytelling is the art of weaving a narrative that encapsulates your brand’s values, mission, and personality. It’s more than just...
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