Tampa Video Production FAQ: Mighty Fine Production Company

Generally, it will take 4–8 weeks for full-scale production; from inception to final delivery, we need time to get it right. This number will vary based on the scope of the video production. Our process draws on both technical filmmaking expertise and creative vision. Interviews and smaller projects can be done quickly if our schedule permits.

Phase One: Discovery

Developmental work on a corporate video begins with a discussion of the factors that will contribute to the final quality of the finished project. Brand guidelines and goals will be discussed, and an outline of the desired video style and the role of the video in the larger marketing strategy will be developed. It is also important to plan for story driven content that resonates with audiences.

Phase Two: Pre-Production

Pre-production is the phase of video production that occurs before actual filming begins. The video’s material is planned; a script is written and edited to create a final. From there, actors (or voice actors) are cast (if necessary). It’s not always the case that employees will be included in promotional videos.

Once a producer knows how the corporate video will be organized, they will create a shooting schedule or storyboard to plan the content in further detail. The script must be completed to everyone’s liking to avoid a re-shoot. Going back out for another day of production is costly and unnecessary.

After all the specifics have been ironed out, the crew knows exactly what they need to do to collect the necessary video and where they should do it.

Phase Three: Video Production

Now that the script is finished and the locations have been determined, this is when the rubber meets the road! All of the ideas are starting to take shape at this stage. The producer will explain the video production process, the daily schedule, and what to anticipate for shooting. Some productions require a larger team due to the number of moving parts. As a result, everyone participating in the production should be informed of what is happening. You may have a tiny 3-person crew or a 20-person crew, depending on the magnitude of the job.

For marketing videos, we regularly use our clients’ workplaces as a backdrop for capturing key moments with precision and style to create compelling visuals. This may entail using your employees to carry out their duties. If we use actors to carry out our vision, everything will be planned in advance.

Even if the interview is one-on-one, you should expect to see a lot of equipment. Mighty Fine Production Company has some of the most advanced lighting and cinematography equipment.

Phase Four: Post-Production

When we enter the editing suite, our post-production crew customizes the final result to your specifications. When deciding how to proceed with post-production, our team evaluates all the aesthetic details.

First, we make sure that we follow the golden rule of editing: maintain consistency. Second, we enhance the video and color throughout. Third, we will complete the sound design and Foley for your promotional video. Motion graphics and animation can also be used in post-production.

Most marketing videos benefit from Motion Graphics, even if it is as simple as a logo animation. To learn more, check out this blog post: What is Motion Graphics? Contrary to common opinion, editing software is not exactly magical. However, products such as Final Cut Pro and Adobe After Effects make the jobs of production businesses a million times easier! The final step is to deliver the completed video to the client, ensuring it is ready for distribution and impact.

Doctors, mechanics, lawyers, and video producers—whatever job you are considering, experience is crucial. A glance at a video production company’s demo reel will show you the range of clients they’ve worked with and the degree of skill they offer. Many top companies have experience working with industry leaders across various sectors, demonstrating their ability to deliver high-impact content for well-known organizations. Take a spin through local reviews, and don’t be afraid to ask for references. Positive feedback from previous clients is a strong indicator of trust and quality of service.

Make sure there is chemistry between each team participating in the process. In a creative project, collaboration is pivotal to the success of your video!

You only get one shot when you’re shooting on location. So it would help if you chose a team that listens and is sincerely interested in your goals, not their own.

A good production partner will provide different approaches to creating a promotional video based on your established budget.

Motion graphics pricing is determined by the animation length (per minute) and will vary based on the level of sophistication you require. Our motion graphics or animation projects range from $7000 to $10,000 per minute.

Here are nine steps we consider for a motion graphics animation budget.

1. Interview the client and determine the style and mood of the animation.
2. Make a script. We may create one from scratch or work with a script from your copywriter.
3. Develop concepts and art direction. Based on your messaging and branding requirements, this step focuses on crafting visuals that effectively communicate your company’s value. The process is tailored to help brands enhance their identity and connect with their audience.
4. Develop a storyboard and conceptualize transitions. This will be our roadmap and will enable us to visualize what the scenes will be and how the animation will flow.
5. Create graphics and illustrations to be animated. For motion graphics, we primarily design in Adobe Illustrator to produce vector-based graphics.
6. Deconstruct the graphics into individual layers and prepare them for the animator.
7. Hire professional talent to record your script.
8. Animate all assets in Adobe After Effects and Cinema 4D.
9. Finish the animation with sound design.