Tampa Video Production FAQ: Mighty Fine Production Company
The Video Production and Motion Graphic Process:
How much will it cost to produce a corporate video?
The cost of producing a corporate video might vary between $2,500 and $50,000. The real answer? It depends on what you want and your budget. This includes writing the script through the final output and everything in between. An excellent way to help determine the price is to share videos you like that might be similar to the message you’ll be broadcasting. Most corporate videos are under two minutes. You can say a lot in that time, especially if you are working with an agency copywriter. Agencies often collaborate with production partners to ensure that storytelling and strategy are perfectly aligned for impactful campaigns. Be realistic and define a production amount your organization is willing to spend.
Here are ten things that determine how much a video production costs.
- Pre-production, Concept Development, and Art Direction
- Script and Storyboard Development
- The number of shooting locations: how many days?
- Does the shoot require a studio with a sound stage?
- What type of lighting and grip package will be needed for your production?
- What type of camera package and peripheral camera equipment will be needed to capture your vision?
- Do you need on-screen talent or voiceover narration?
- Does the production require a stylist or makeup artist?
- Do you need original motion graphics or animation?
- How many crew members will be needed to accomplish the objective?
A lot of time and energy goes into the video production process. This includes a skilled team and expensive equipment worth tens of thousands of dollars. Successful productions don’t just happen by chance—they are the result of deliberate planning and coordination.
How long does it take to produce a corporate video?
Generally, it will take 4–8 weeks for full-scale production; from inception to final delivery, we need time to get it right. This number will vary based on the scope of the video production. Our process draws on both technical filmmaking expertise and creative vision. Interviews and smaller projects can be done quickly if our schedule permits.
Phase One: Discovery
Developmental work on a corporate video begins with a discussion of the factors that will contribute to the final quality of the finished project. Brand guidelines and goals will be discussed, and an outline of the desired video style and the role of the video in the larger marketing strategy will be developed. It is also important to plan for story-driven content that resonates with audiences.
Phase Two: Pre-Production
Pre-production is the phase of video production that occurs before actual filming begins. The video’s material is planned; a script is written and edited to create a final. From there, actors (or voice actors) are cast (if necessary). It’s not always the case that employees will be included in promotional videos.
Once a producer knows how the corporate video will be organized, they will create a shooting schedule or storyboard to plan the content in further detail. The script must be completed to everyone’s liking to avoid a reshoot. Going back out for another day of production is costly and unnecessary.
After all the specifics have been ironed out, the crew knows exactly what they need to do to collect the necessary video and where they should do it.
Phase Three: Video Production
After finishing the script and determining the locations, the real work begins! All of the ideas are starting to take shape at this stage. The producer will explain the video production process, the daily schedule, and what to anticipate for shooting. Some productions require a larger team due to the number of moving parts. As a result, everyone participating in the production should be informed of what is happening. You may have a tiny 3-person crew or a 20-person crew, depending on the magnitude of the job.
For marketing videos, we regularly use our clients’ workplaces as a backdrop for capturing key moments with precision and style to create compelling visuals. This may entail using your employees to carry out their duties. If we use actors to carry out our vision, everything will be planned in advance.
Even if the interview is one-on-one, you should expect to see a lot of equipment. Mighty Fine Production Company has some of the most advanced lighting and cinematography equipment.
Phase Four: Post-Production
When we enter the editing suite, our post-production crew customizes the final result to your specifications. When deciding how to proceed with post-production, our team evaluates all the aesthetic details.
First, we make sure that we follow the golden rule of editing: maintain consistency. Second, we enhance the video and color throughout. Third, we will complete the sound design and Foley for your promotional video. Motion graphics and animation can also be used in post-production.
Most marketing videos benefit from Motion Graphics, even if it is as simple as a logo animation. To learn more, check out this blog post: What is Motion Graphics? Contrary to common opinion, editing software is not exactly magical. However, products such as Final Cut Pro and Adobe After Effects make the jobs of production businesses a million times easier! The final step is to deliver the completed video to the client, ensuring it is ready for distribution and impact.
How do I choose the right video production company?
Doctors, mechanics, lawyers, and video producers—whatever job you are considering, experience is crucial. A glance at a video production company’s demo reel will show you the range of clients they’ve worked with and the degree of skill they offer. Many top companies have experience working with industry leaders across various sectors, demonstrating their ability to deliver high-impact content for well-known organizations. Take a spin through local reviews, and don’t be afraid to ask for references. Positive feedback from previous clients is a strong indicator of trust and quality of service.
Make sure there is chemistry between each team participating in the process. In a creative project, collaboration is pivotal to the success of your video!
You only get one shot when you’re shooting on location. So it would help if you chose a team that listens and is sincerely interested in your goals, not their own.
A good video production partner will provide different approaches to creating a promotional video based on your established budget.
What does it cost to produce motion graphics animation?
Mighty Fine’s motion graphics and animation rates are based on the length of the piece (per minute) and the complexity of the visuals. Pricing typically ranges from $4,000 to $10,000 per minute, depending on the level of sophistication required. Most projects fall somewhere in the middle of this range.
Here are nine steps we consider for a motion graphics animation budget.
- Interview the client and determine the style and mood of the animation.
- Make a script. We may create one from scratch or work with a script from your copywriter.
- Develop concepts and art direction. Based on your messaging and branding requirements, this step focuses on crafting visuals that effectively communicate your company’s value. The process is tailored to help brands enhance their identity and connect with their audience.
- Develop a storyboard and conceptualize transitions. This will be our roadmap and will enable us to visualize what the scenes will be and how the animation will flow.
- Create graphics and illustrations to be animated. For motion graphics, we primarily design in Adobe Illustrator to produce vector-based graphics.
- Deconstruct the graphics into individual layers and prepare them for the animator.
- Hire professional talent to record your script.
- Animate all assets in Adobe After Effects and Cinema 4D.
- Finish the animation with sound design.
Each of these steps plays a key role in shaping the creative process—and the final cost. By breaking down the production into clear phases, we’re able to scope your project accurately, align with your goals, and deliver a high-impact animation that’s tailored to your brand. Whether you’re looking for something streamlined or highly sophisticated, our team is here to guide you every step of the way.
Things you should know about corporate video Script Writing?
To keep viewers engaged, your message typically needs to be delivered in under two minutes. Our copywriters specialize in clarifying complex ideas and distilling them into tight, compelling scripts that get straight to the point.
Effective scripting isn’t just about brevity—it’s about storytelling that resonates. We focus on expressing your core services and unique selling points in a way that holds attention and speaks directly to your audience.
Whether you want to collaborate closely or prefer a more hands-off approach, we’re here to support you. Our brand video producers have worked with clients across the spectrum and offer clear tools and guidance to make the process smooth and efficient.
Do I need to hire actors for my corporate video?
Not everyone’s great on camera. We’ve found that a professional actor can often elevate the production—hitting the script on time, staying on budget, and connecting with your audience in a way that makes the message stick. The right casting can feel like an extension of your team.
That said, authenticity counts. We’ve worked with plenty of non-talent—CEOs, founders, engineers, and frontline staff—and sometimes, only a real voice will do. You can’t replace a CEO delivering a message. And when that’s the case, we’ll help them feel confident and look great on camera.
What are the benefits of having a video on my website?
Online video continues to be one of the most effective ways to engage audiences and influence buyer behavior. Across the board, studies show that video drives stronger engagement, builds trust, and increases the likelihood that viewers will take action. Whether it’s on your website, in an email, or on social media, video works.
Visitors spend 88% more time on websites with video
Users typically spend significantly more time on pages that include video—boosting dwell time, which is a key factor for conversions and SEO.¹
Pages with video may be 50× more likely to rank on Google’s first page
According to a Forrester study, video content once stood a 50× better chance of ranking on page one. While the original study is dated, the principle still holds: properly optimized video increases your visibility in search results.²
82% of consumers say video convinced them to make a purchase
Video provides clarity, builds credibility, and helps move people from consideration to conversion.³
Including video in emails can boost click-through rates by up to 300%
Email campaigns with video tend to perform better—capturing attention and driving more clicks than static visuals or plain text.⁴
Video content is shared 12× more than text and images combined
Social video is one of the most powerful drivers of organic reach. People are far more likely to share video content, expanding your message’s visibility.⁵
Pages with video can see up to 157% more organic traffic
Video-rich pages often attract significantly more organic traffic—thanks to both better engagement and higher rankings in search engines.⁶
74% of marketers say video delivers better ROI than static images
Video consistently outperforms other media when it comes to ROI—generating more leads, more conversions, and stronger brand recall.⁷
Bottom line: If you’re looking to attract, engage, and convert—video gives you a measurable edge. It’s not just a nice-to-have anymore. It’s one of the smartest investments you can make in your brand.
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Can you help with event videography and photography?
Absolutely! At Mighty Fine Production Company, we offer comprehensive event videography and photography services designed to capture the energy and essence of your event. As a trusted Tampa video production company, our team combines technical expertise with creative direction to ensure every moment is captured with style and purpose.
We work closely with our clients to understand their vision, goals, and brand identity, allowing us to craft a compelling story that resonates with your audience. From the initial concept to the final delivery, we manage every aspect of the process—planning, shooting, editing, and post-production—so you can focus on your event while we handle the details.
Our event videography and photography services are perfect for corporate events, product launches, conferences, and more.
We pride ourselves on delivering high-quality video content and photography that not only documents your event but also showcases your brand in the best possible light. Whether you need a Tampa video to highlight a special occasion or want to create lasting memories for your business, our team is here to help you capture and share your story with the world.
Production Glossary Cheat Sheet - Terms and Abreviations
Pre-Production (Pre-Pro)
- EP – Executive Producer: Oversees financing and high-level decision-making
- Line Producer – Manages day-to-day budget and logistics
- AD – Assistant Director: Oversees set operations and scheduling
- DP – Director of Photography: Leads camera and lighting teams
- PD – Production Designer: Responsible for visual look (sets, props, etc.)
- LOC – Location: Refers to shoot locations
- Tech Scout – Technical walk-through with department heads
- RECCE – Location scouting and preliminary setup
- Storyboard—Visual plan of shots
- Shot List – Breakdown of each shot
- Lookbook – Visual tone/mood/style guide
- Call Sheet – Daily schedule for cast and crew
- Casting Sheet – Lists cast roles and contact info
- Table Read – Pre-shoot script readthrough with talent
Production
- 1st AC / 2nd AC – Assistant Camera roles: Focus puller / Clapper loader
- DIT – Digital Imaging Technician: Manages digital footage and color on set
- G&E – Grip and Electric: Covers rigging and lighting
- Gaffer – Chief lighting technician
- Key Grip – Head grip responsible for rigging and support
- Swing – Crew member who works both grip and electric
- PA – Production Assistant: General support across departments
- POV—Point of View: A camera angle type
- HMU – Hair & Makeup
- EPK – Electronic Press Kit
- MOS – Mit Out Sound: Filming without sync sound
- Slate / Clapper – Used to sync audio and label takes
- Sticks – Tripod
- Hot Set – Set that must not be disturbed
- Rolling / Cut / Speed – Verbal cues for starting/stopping takes
- Wild Sound – Audio recorded without picture (e.g., room tone)
- OTF – On The Fly: Impromptu interviews or moments
- Walkie Lingo – “10-1” (bathroom), “Copy” (heard/understood), “Go for [Name]”, “Standby”
- Crafty – Craft Services (snacks)
- Cover Set – Indoor backup location
- Martini Shot – Final shot of the day
- Abby Singer – Second-to-last shot of the day
- Kill Fee – Fee paid when canceling booked talent/crew
- Lock It Up – Directive to quiet the set for a take
Post-Production
- CGI – Computer-Generated Imagery
- VFX – Visual Effects: Created in post (digital compositing, CGI, animation, etc.)
- SFX – Special Effects: Practical effects done on set
- ADR – Automated Dialogue Replacement
- Foley – Re-recorded sound effects to match picture
- V.O. – Voice Over
- NLE – Non-Linear Editing system (e.g., Premiere, Avid)
- DAW – Digital Audio Workstation (e.g., Pro Tools)
- EDL – Edit Decision List
- Conform – Matching offline edit to full-resolution media
- Grade – Color grading for consistency and style
- Mix – Final audio balancing
- Master – Final approved version
- Proxy – Low-res version used for offline editing
- LUT – Look-Up Table for color presets
- Lower Third – On-screen text (e.g., names, titles)
- B-Roll – Supplemental footage
- Punch-In – Tighter crop of a shot for emphasis
Miscellaneous
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COI – Certificate of Insurance
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SAG-AFTRA – Screen Actors Guild – American Federation of Television and Radio Artists
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R&D – Research and Development
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BTS – Behind The Scenes
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WRAP – End of shooting day or project
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Production Studio – A company or facility that handles physical production services (stages, crew, equipment)
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Production Agency – A company that manages creative development, production, and post-production for client-facing video projects
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